About AdWords: Running a Successful Campaign

Hi, Im Jeremy Hermanns, and Im a search engine marketing (SEM) expert. Ive been working in search engine marketing for over ten years, beginning with my career as an affiliate marketer back in college. After graduating, I was an analyst for Overture, the company that actually developed and patented Pay-Per-Click advertising, which is the most popular form of online advertising today. Overture licensed out the PPC patent to all the big players, including Google and Microsoft, and was eventually bought out by Yahoo. I went on to work as an SEM expert at LegalZoom, and helped them grow into the popular service theyve become today. These days Im the VP of Marketing at Onestop, a marketing and design solution for over 40 major ecommerce companies. As an SEM expert, I can tell you that Google AdWords is the premier source for advertising on the web. AdWords is the system through which Google sells advertisements based on keywords that people type in their search engine. In this course, well be breaking down the process and tools you need to create a campaign, AdWords campaign management, and promote your business by adwords optimization. Ill walk you through setting up an account, building your first campaign and understanding the hierarchy of AdWords so that you can really start gaining traffic. Lets begin with AdWords campaign management and AdWords optimization!