About An introduction to retail management and marketing

The retail industry is highly dynamic and innovative. This course looks at how retailing has developed within a business context, and how retail outlets work and apply retail marketing. It offers a balance between theory and practice that is innovative and engaging. During your studies you will consider contemporary factors that affect retailing: globalisation; the impact of ever-changing technology; and social and ethical issues. This course is designed for retail industry employees wishing to develop a career in management, and anyone interested in working in the retail sector, or simply wanting to know more about the world of retailing. If you are planning to study more than one course, it is recommended that you study B120 first, but you can start your studies with B122 if you wish.