About Anatomy of a Multimedia News Organization

Anatomy of a Multimedia News Organization will help you understand how a news organization can operate as a viable online business. You'll explore the structure of such a business, including the responsibilities of each department and the roles that must be filled to make the company successful. And, since success is measured in large part by revenue, the course shows you the many different forms a company's business model can take - and still be profitable. We'll dissect a financial statement so you can see how money comes into and goes out of an online multimedia news organization. After mastering the basics, you'll have the opportunity to test your acumen with interactive activities that put you in the driver's seat. As the new president of an online financial news Web site, you will choose a project for your fictitious company and then step into each department to see how it can achieve - or destroy - success.