About Audience Growth and Digital Content Strategies

You can't succeed in a changing news marketplace without digital content strategies. That starts with knowing what your audience wants, where they want it, when they want it and how they want it. This course is your guide to key strategies for your digital content that can help your organization improve its digital presence and grow audience. Not only will you learn what data you should measure and what the numbers tell you. You'll explore practical approaches to growing your brand through content merchandising, site design and engagement, social media strategies, e-mail marketing and evergreen content. You'll learn from news media innovators at Deseret Digital Media, including Clark Gilbert, who are mapping a path to the future. You'll also get advice from four media innovators: Scott Lamb, managing editor of Buzzfeed.com; Betsy Morgan, president of TheBlaze.com; Bob Cohn, editor of The Atlantic Digital; and Lewis DVorkin, chief product officer at Forbes Media. This course also contains two unique interactive tools: a Content Strategies Workbook and a Digital Content Dashboard. Submit data from your organization in the Dashboard to see how well you're meeting your digital goals. The Workbook will help you create an action plan based on the ideas in this course. When you're done, you will have a custom guide for putting a strategy to work in your organization.