The The Wall Street Journal had many hurdles to jump when it redesigned its international editions, converting from a broadsheet publication to a tabloid. Penelope Abernathy, senior vice president of international and development for The Wall Street Journal , discusses the challenges of creating "fusion" between print and online operations, working with advertisers and meeting readers' needs. This Seminar Snapshot was recorded March 28, 2006, at The Poynter Institute's World Tabloid Conference.
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