About Crisis 101: Four Steps to Successful Preparedness and Communications

Will You Be Prepared When Disaster Strikes? A crisis is a real life, all-hands-on-deck reality check ... not an intellectual exercise. Its just a matter time before you face a significant crisis to your business, brand or reputation. And when it hits, your two-year old crisis plan will be worthless. Think it only happens to other organizations or people? Acts of God, character assassinations, fraud, police Investigations, management changes or loss, product tampering, unforeseen personnel Issues ... the list of possible adverse scenarios seems endless. With online and social media channels ready to spread the word at an instant, the potential risks are higher than ever. Robbie Vorhaus is consistently named as one of the top three communications and crisis strategists in the world and during this webcast hell explain the essential steps for responding to a crisis: Owning Your Story Knowing Your Audience Compelling Storytelling Monitoring and Measuring Results This is the perfect opportunity for you to get up-to-date advice on what you can do now to be prepared.