Ever wonder how a daily deal can add to your digital ad revenue stream? What about a deals mall or offering deals and merchandise to targeted segments of your audience? These strategies can all increase your bottom line and help you attract advertising from local small and medium-sized businesses. Learn how in this Seminar Snapshot. Bill Quick, general manager for deals at Deseret Digital Media, describes each of these approaches and explains how using deals can increase your ad revenue. This Seminar Snapshot contains edited video highlights from a presentation at The Deseret News in Salt Lake City, Utah, during a Transformation Tour , workshop on October 25-26, 2012. The presentation was part of the Business Model Innovation workshop, the second in a series of workshops by API and The Poynter Institute. Find more information and register for other workshops in this series here .
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