About E-Commerce Strategies: Digital Agency, Local Search, Local Interactives

For local owners of small and medium-sized businesses, navigating the array of digital advertising and marketing options can be overwhelming - not to mention time-consuming and expensive. As a local digital media platform with expertise in multiple platforms and ad and marketing strategies, your organization is uniquely placed to offer these SMBs one-stop shopping for all of their ad and marketing needs. Learn how to expand your offerings and entice new advertisers in your local business community. In this Seminar Snapshot, Deseret Digital Media's Eric Bright, vice president for e-commerce, and Jason Smith, product director for digital solutions, talk about offering a broader range of digital advertising and marketing services, with an emphasis on hiring the right people for your team. This Seminar Snapshot contains edited video highlights from a presentation at The Deseret News in Salt Lake City, Utah, during a Transformation Tour workshop on October 25-26, 2012. The presentation was part of the Business Model Innovation workshop, the second in a series of workshops by API and The Poynter Institute. Find more information and register for other workshops in this series here .