The CEOs of both companies asserted that this competitive alliance was vital to their joint success and would protect the customers "long-term investment" in both Cisco and Microsoft technology. While both CEOs acknowledged that areas of competitive overlap would continue to exist, the larger message underscored their commitment to the customer and the benefits of hybrid Cisco/Microsoft solutions. You too can succeed in building a competitive strategic alliance by understanding how and why the Cisco and Microsoft alliance placed customer benefit ahead of all other goals. During this Webcast, youll learn how a competitive partnership can provide better industry solutions through simultaneous collaborative investment and marketplace competition. In addition, youll understand how.
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