About Rebuilding Brand America

Anti-American sentiment is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, and violence. While negative attitudes are primarily a reaction to Americas foreign policies, particularly in the Middle East, they are also rooted in how capitalism is practiced by U.S. companies. During this roundtable discussion, Dick Martin and Keith Reinhard explore the underpinnings of this resentment and offer ideas, examples, and case studies showing how U.S. businesses can rebuild Americas reputation in their pursuit of success in the global marketplace.