About Strategic Innovation and Ideas

This practical course introduces you to fundamental aspects of the strategic innovation process. It addresses the challenges of developing ideas and evaluating them for commercial feasibility, presenting a business case, product design/development and commercialization. It covers basic management practices and critical success factors required to excel in successful innovation, such as corporate governance and social responsibility, time-based management and corporate agility. This course also assists in preparing you for the New Product Development Professional Certification offered by the Product Development and Management Association (PDMA).