About Targeting New Audiences: Finding Your Niche

So you want to create a new publication for a specific audience. But how do you know if a Web site or a print product would be more successful? What kind of content does your audience want? This course will help you get to know your audience. You'll find out what data you need, where to get it and how to use it. Learn from some niche youth publications' successes and failures and brainstorm about your own ideas and goals. And, the course even helps you learn how to get ideas accepted by your boss with a simulation game that lets you pitch ideas -- and get feedback.